Marketing Manager

Highland Institution is seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness, customer acquisition, and revenue growth. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies across multiple channels to reach target audiences effectively.

Key Responsibilities:

Strategic Planning: Develop and implement strategic marketing plans to achieve business objectives, including brand awareness, lead generation, and customer retention.
Campaign Management: Plan, execute, and optimize marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.
Content Development: Oversee the creation of engaging and compelling content for marketing campaigns, website, blog, social media, email newsletters, and other channels.
Brand Management: Ensure brand consistency and integrity across all marketing channels and materials. Develop brand messaging and positioning strategies to differentiate Highland Institution in the marketplace.
Market Research and Analysis: Conduct market research, competitive analysis, and customer segmentation to identify opportunities and trends. Use data-driven insights to inform marketing strategies and decision-making.
Digital Marketing: Manage digital marketing initiatives, including SEO, SEM, PPC advertising, social media advertising, and website optimization to drive traffic, engagement, and conversions.
Social Media Management: Develop and implement social media strategies to grow followership, increase engagement, and enhance brand visibility on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
Email Marketing: Create and execute email marketing campaigns to nurture leads, promote products and services, and drive customer engagement and retention.
Analytics and Reporting: Monitor and analyze marketing performance metrics, KPIs, and ROI. Provide regular reporting and insights to stakeholders on campaign effectiveness and areas for improvement.
Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and optimize spending to maximize ROI and achieve marketing objectives.

Certainly, here’s the updated section to include language proficiency requirements for the Marketing Manager position:

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree or marketing certification (e.g., AMA, CIM) is a plus.
• Minimum of X years of experience in marketing roles, with a focus on developing and executing marketing strategies and campaigns.
• Proven track record of success in driving brand awareness, customer acquisition, and revenue growth.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
• Excellent communication, interpersonal, and presentation skills in English and French.
• Proficiency in one or more additional languages is advantageous.
• Creative thinker with a passion for innovation and staying abreast of industry trends and best practices.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and CRM systems.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Strong leadership and team management skills, with experience mentoring and developing marketing talent.

Conclusion:

This is an exciting opportunity for a motivated and strategic Marketing Manager to make a significant impact at Highland Institution. If you are a results-oriented marketer with a passion for driving growth and innovation, we invite you to join our team and contribute to our continued success.